Vogue Paris' Emmanuelle Alt is following in Carine Roitfeld's footsteps by putting a big-name supermodel on the cover of her debut issue as editor-in-chief.
While her predecessor chose Kate Moss, the former fashion director nabbed Gisele Bundchen for the April issue.
The Brazilian beauty was snapped by Inez & Vinoodh on a country road wearing a lacy number from Dolce and Gabbana's spring 2011 collection.
It's not a bad start, but we're not blown away.